"President Lincolns' Proclamation only freed the slaves and gave no benefits to begin their lives." He added "It's alright to tell a man to lift himself by his bootstraps, but cruel to tell a bootless man he ought to lift himself by his own bootstraps." MLK, Jr

The CFPB, DOJ and CRA fines have caused numerous banks to develop home ownership, business and other programs to benefit the African American Consumer Market (AACM). Now most financial institutions only require credit a good credit history of paying their rent and utility bills on time for homeownership loans. The issue is banks that budgeted a REC will only target a minimal segment of the AACM and take a number of years  to measure results. But... doing business at banks has gotten so bad, African Americans consider it a crime called "Banking While Black" and don't trust the banking industry. ​

Given history of banking in the United States- which was created when slavery was still legal deliberately excluded Blacks for a century, it's no surprise African Americans don't trust them.  But research shows banks and corporate America supported Black Lives Matter before their financial allegations but has basically rescinded their support. Because Caucasian youth supported their Movement banks and corporate America support it too. The primary reason is Gen Z and Millennials annual gross spending when combined with Baby Boomers will soon grow to $85 trillion annually-making it one of greatest wealth transfer in modern history and America companies want to grow market share of their brands.

Therefore building on the tremendous success of our African American Heritage Check Series™ (AAHCS), we saw an opportunity to assist the financial struggling to enter a new era of demonstrating their commitment to uplifting Black lives. The AAHCS is the original bank checks targeting AACM which increased traffic, brand loyalty and produced millions of dollars for the financial industry. 

We submit, Dr. MLK,Jr stated, Lincoln's Emancipation Proclamation only freed the slaves but offered no benefits to start their lives. Therefore, to commemorate 162yr anniversary of the Emancipation Proclamation and the memory of MLK,Jr, we introduce the EmanSpirations  Debit Card & Checks (EDC) symbolically from the Proclamation, for the financial industry offering cashback, rewards & benefits. The EDC will be the symbol for contributions by African Americans to help establish American democracy at this crucial time to help "Save the SOUL of America"..